Indonesia’s Thriving Mom And Baby Care Market: Key Trends And Insights

From https://connect.in-cosmetics.com
May 17 , 2024 by Mediana Hadiwidjaja President Director of Infinisia Sumber Semesta

With its sprawling archipelago of over 17,000 islands, not only is Indonesia a diverse tapestry of cultures but it is also home to a dynamic demographic landscape.

Boasting a population surpassing 270 million, Indonesia stands as the fourth most populous nation in the world, representing about 3.45% of the global total.

According to UNICEF, children make up a full third of Indonesia’s population, totalling approximately 80 million individuals, which also positions Indonesia as the world’s fourth-largest child population.

As such, Indonesia consistently witnesses a growing demand for mom and baby care products across the archipelago. Indonesia’s demographic prominence underscores its significant role on the world stage and the saturation of its baby and child market presents a ripe opportunity for mom and baby care businesses in the country.

Mom and Baby Products Generates Money

In 2023, Indonesia’s Baby & Child market exhibited noteworthy dynamics, generating a substantial revenue of US$88.11 million.

Projections suggest a promising trajectory with an anticipated annual growth rate of 4.58% (CAGR 2023-2028), reflecting a robust and expanding market.

While Indonesia’s market holds its ground, a global comparison points to China’s dominance as it leads with a staggering revenue of US$623 million in the same year. On a per-person basis, Indonesia contributed US$0.32 to this market in 2023, signifying a measurable economic impact.

This financial landscape is not only driven by conventional products but also influenced by evolving consumer preferences.

Baby and Child Market Revenue in IndonesiaNotably, there is a discernible surge in the demand for organic baby food products within Indonesia, propelled by a rising tide of health-consciousness among parents.

This trend aligns with the broader global shift toward organic and sustainable choices, shaping the landscape of the Baby & Child market in Indonesia and highlighting the changing preferences of the nation’s parents, as reported by statista.com.

As parental consciousness regarding health and hygiene continues to grow, the Indonesian market presents significant opportunities for imported baby products.

The period spanning 2014 to 2018 witnessed an impressive annual increase of 8% in the retail sales of baby and maternity products.

Fuelled by a rising purchasing power, the trajectory suggests a promising outlook for Indonesia’s baby and maternity market in the years to come.

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