The Cosmetic Ingredients Market In Indonesia

From https://connect.in-cosmetics.com
September 23 , 2024 by Mediana Hadiwidjaja President Director of Infinisia Sumber Semesta

The Cosmetic Outlook

For several years, the cosmetic market in Indonesia has been very promising. Brand owners are now competing to create new, diverse and efficient products. Based on data provided by compas.co.id, a market insight platform, the top three ranking beauty products are facial cleansers with the product achieving 26% of total sales, followed by serums with a 16% share and thirdly, moisturizers, accounting for 13% of sales.

As of now, facial cleansers are still dominated by multi-national companies such as Unilever with brands such as Ponds and Garnier, followed by local brands such as Wardah, with their Wardah Perfect Bright facial wash. On the contrary, most sales of serums and moisturizers are dominated by local brands ranging from MS Glow to Implora, and Somethinc as they compete with each other to create a product as good and attractive as possible.

Natural or Chemical?

Nowadays, Indonesians are very well-educated about the ingredients in the skincare they use. Consumers tend to do their own research about the ingredients in the skincare products they are looking for. The information about the ingredient can easily be found on the internet and the results obtained may determine the purchase. Therefore, it is very important for brand owners to always follow the trends that are currently loved by skincare users in Indonesia.

Based on a survey done by Statista, almost 96% consumers who use skincare in Indonesia choose products that contain natural ingredients, and the rest opt out of the one made of chemicals. However, natural ingredient takes a longer time to get the results in contrast to the products using chemicals.

There are lots of popular natural ingredients used in personal care products, such as Bakuchiol oil used for anti-aging, Centella asiatica to sooth the skin, or Aloe Vera for dry skin and sunburn. There are many advantages from using natural ingredients, one they’re less irritable to the skin which is good for sensitive skin, environmentally friendly, and they can provide the same efficacy as chemicals although requiring more time.

Natural ingredients in Indonesia are also relatively easy to register at the Badan Pengawas Obat dan Makanan (BPOM), the Indonesian Food and Drug Registration Agency. In fact, using traditional or natural ingredients has become a part of popular culture in Indonesia since several decades ago and these natural ingredients have been used in these products including body scrubs, flower water, and lotions. The ingredients commonly used are coconut oil (minyak Kelapa), aloe vera (lidah buaya), Aleurites moluccanus (Kemiri), rose water, etc.

For full article please visit this link : https://connect.in-cosmetics.com/