The Indonesia Haircare Market – The Ultimate Guide
From https://connect.in-cosmetics.com
September 1 , 2023 by Mediana Hadiwidjaja President Director of Infinisia Sumber Semesta
As we explore haircare in the Asia Pacific region, our Indonesia expert puts the spotlight on Indonesia…
Indonesia Outlook for Haircare
As a science that studies how to care for hair and scalp, to choose cosmetics according to hair type, climate and treatment techniques, the sector’s beauty experts recommend ways to treat hair, which are grouped into (1) daily haircare by washing hair using shampoo, conditioner, and dry treatment, (2) periodic care with cream baths and masks, (3) Special treatment for hair after straightening (keratin).
In response to hair problems and current trends, Indonesian salon services are proliferating and focusing, starting from basic treatments such as haircuts, cream baths, hair masks, and hair colouring to straightening and extensions.
The increasing variety of salon services and professional products for haircare in Indonesia is predicted to drive the market until 2028. However, the high price of services and haircare products is a major issue in this industry.
As is the case globally, more and more Indonesian consumers are learning how to take care of their hair with online tutorials and the help of influencers. Google noted a surge in searches for haircare activities throughout 2022.
‘Dry hair’ ranks first with an increase of up to 70% vs last year on YouTube. Second, you’ll find ‘dandruff’ with a 60% increase on YouTube, too followed by ‘hair spray’ (+20% year on year) on Google. Fourth was keratin with a 20% rise on Google.
Haircare Search Trends on Google and YouTube to Rise in 2022, What to Look Out for? (Katadata, 2022)
2023 Haircare Developments in Indonesia
The Indonesian haircare market is experiencing remarkable growth, a phenomenon driven by increasing consumer awareness and spending on personal grooming products.
Rising significantly is the number of haircare products ranging from traditional herbal-based treatments to more technologically advanced products. Examples range from old school aloe vera plant to get its benefit but nowadays consumers tend to look for some technology including encapsulated aloe vera.
In general, consumers in Indonesia are more ingredient-aware and are seeking organic alternatives. Companies are responding by launching new product lines made from natural ingredients which include aloe vera, coconut oil, and other plant-based ingredients.
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