The Skincare Market In Indonesia
From https://connect.in-cosmetics.com
May 31, 2022 by Mediana Hadiwidjaja President Director of Infinisia Sumber Semesta
Outlook
Over the years, we have seen the skincare market in Indonesia climbing to the top. With the combination of young consumers and the post-pandemic economy, Indonesia has seen an increase in sales in the skincare market.
Based on predictions from GlobalData the skincare market in Indonesia will continue rising and is estimated to increase by 9% by 2026. This growth is a result of greater financial independence for working women, greater interest in natural & organic products among the youth, and greater attention to grooming by men.
Market overview
Before the pandemic in 2020, supermarkets had been the leading distribution channel for the Indonesian cosmetic market. However, the pandemic has shifted the cosmetic distribution channel from offline stores to online platforms. This trend is expected to continue as consumers seem to enjoy the convenience of having products delivered to their front door by delivery services such as Gojek Instant Service.
With the wide use of the internet, people working from home, and social media promotion, there is an evident push in sales from e-commerce platforms such as Shopee, Tokopedia, BliBli, etc. The skincare market is estimated to grow by a further 20% in 2023 according to McKinsey.
Key insights into the skincare market in Indonesia
Beauty is a must!
Beauty is a social standard in Indonesia, currently females in Indonesia along with their male counterparts, who they outnumber, are focused on self-care and beauty in general more than ever from an early age.
Women in modern and urban cities such as Jakarta are being socialized to believe that beauty is a must-have where companies are including ‘good looking’ and ‘attractive’ as a key part in job requirements.
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